Building Strategic Alliances

July 29, 2013

By Joyce Odidison

July 29, 2013

By Joyce Odidison

Are you building strategic alliances and business alignments? Strategic alliances are formed with others who share the same target audience or clients as you do, but whose company or service doesn’t overlap with yours. Strategic alliances are usually your best referral partners and, in many cases, you’ll have many different ones. For example, if you’re an Accountant you may want to form strategic alliances with an attorney, financial advisor, insurance broker, bookkeeper, small business banker, business coach, etc. Do you take time to form strategic alliances in your business? I recommend taking time out on a regular basis to identify potential strategic alliances. These alliances need to be discussed and agreed upon for mutual benefit. Business alliances are more formal relationships and can be with a direct competition to reduce cost for your customers and revenue share for both companies. Business alliances are usually held by a formal agreement that lays out the terms.

List ten potential strategic partners below. Include their profession and their name. If you don’t have a name for each profession, now you’ll know who to look for at your next networking event. This week at our Summer Business Coaching Institute we will be focusing on developing strategic alliances and business alliances.

To Your Wellness


Joyce Odidison is a Conflict Analyst, Strategist, Interpersonal Wellness Expert and Executive Coach who works with entrepreneurs, mid-career professionals, executives and organizations to address challenges and conflicts, to maximize time, resources, energy and results, so they maintain life balance and wellness. She is also Director of the only ICF approved training program for Coaches and Wellness Facilitators in Manitoba. You can learn about the IWS Network of Coaches and Facilitators by clicking the link below.

About the author

Joyce Odidison is a Conflict Analyst, Speaker, Author, thought leader, and the world’s leading expert on the Wellness Competency Alignment concept to improve and measure wellness behaviours in organizations. Joyce is President & CEO of Interpersonal Wellness Services Inc. for over 25. She is Founder of the Global Workplace Wellness Summit and What’s Happening at Work podcast. Joyce is the author of six books. She has Founded and leads Coach Velocity School of Coaching, an approved program by the International Coach Federation (ICF). She is the Publisher of Faces of Workplace Wellness Magazine. Joyce is a C-Suite level workplace wellness expert and corporate trainer driving inclusive workplace wellness strategies for organizations globally. She can be reached at phone 1 877 999-9591

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